18 minutes

“18 Minutes” is a concept popularized by author and leadership expert Peter Bregman in his book *18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done*. The idea centers around the notion that you can achieve greater productivity and focus by structuring your day in 18-minute intervals. According to Bregman, the key to staying on track is breaking the day into manageable chunks, allowing yourself to focus fully for 18 minutes at a time, followed by brief moments of reflection, adjustment, or rest. This simple approach helps to counteract distractions and combat the overwhelming nature of modern life, where attention spans are short and tasks often feel endless. By continuously realigning with your goals and priorities, the “18 Minutes” method offers a practical framework for staying productive, centered, and effective.

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