“Exactly What to Say” is a powerful communication guide by Phil M. Jones that focuses on the art of using specific words and phrases to influence and persuade effectively. The book provides practical advice on how to use language in a way that captures attention, builds rapport, and drives action. Jones introduces a series of carefully crafted phrases—what he calls “Magic Words”—that can help individuals navigate challenging conversations, whether in sales, leadership, or everyday interactions. The book emphasizes the importance of being intentional with words and understanding the psychology behind language, offering readers a toolkit for achieving more successful outcomes in both professional and personal scenarios.
exACTLY what to say
